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About Ephektiv

At Ephektiv, we believe there is a better way for people to work together and achieve more in what they do every day.


Our mission in pursuing this belief is to help leaders and organizations develop, execute, measure, and achieve their visions of success – for themselves, and their organizations

We do this by:

  • Facilitating innovative yet sound strategies
  • Developing strong leadership skills and mindsets
  • Helping cultivate agile and performance-driven work cultures
  • Engaging employees and customers 

Our Team

  • Madeline Marquardt
    Madeline Marquardt
    President and Co-owner
  • Kevin Smith
    Kevin Smith
    Vice President and Co-owner
  • Cynthia Marquardt
    Cynthia Marquardt
    Vice President
  • Mike Marquardt
    Mike Marquardt
    Creative Director
Madeline Marquardt
President and Co-owner

Madeline Marquardt is a business consultant, trainer, and entrepreneur. Before forming her first consulting company, Madeline had a 16-year career in telecommunications where she spent her last four years as a Director of Organizational Development, assisting in the merger and change of culture of three operating companies into US West. Madeline merged her company with Being First where she served as Vice President, developing, training others and consulting in the use of a comprehensive change management process. She went on to co-found with her life partner Tosan, Inc., and recently they merged this company with a long-time colleague to form Ephektiv, Inc.

After a life-time struggle, Madeline, formally Martin, came to accept that she is transgender and starting late 2017 she has decided to go forward in life as a transgender woman. While challenging, this experience has brought additional dimension and understanding to Madeline’s approach to culture, leadership, and diversity in the workspace, specifically concerning the critical role that inclusion plays in how individuals and organizations succeed.

For over thirty years Madeline has focused on assisting national and international clients to manage systemic change, addressing strategic direction, structural redesign, culture change, leadership development, inclusive diversity and employee engagement. Specifically, she has worked collaboratively with the Nuclear Industry leaders to help define an Optimal Culture for Nuclear Power Plants, has served on Nuclear Culture Oversight Boards and has helped leaders in the U.S. and Europe develop and implement long-term initiatives to transform performance through culture change and leadership and employee development.

Madeline completed her undergraduate work in Secondary Education at Northern State College, South Dakota. She has completed additional professional training in Organization Development programs from NTL and University Associates; completion of Managing Complex Change Certificate program from Being First, Inc.; and is accredited in the use of Human Synergistics’ suite of assessments. Madeline is an author of several articles and has been a presenter at OD Net, the Conference Board and numerous nuclear and electrical utility industry conferences.

Kevin Smith
Vice President and Co-owner

Kevin Smith has over 20 years of experience in strategic marketing, branding, strategy development, and organizational effectiveness. This knowledge and skill set was built in agency, corporate, entrepreneurial and consultative environments working across a variety of business-to-business and business-to-consumer sectors. In industries such as technology, telecommunication, energy, health and wellness, engineering, and consumer sporting goods, Mr. Smith has worked with such organizations as IBM, Sun Microsystems, Ogilvy, Qwest Communications, Teletech, CH2M HILL, Pennsylvania Power and Light, Sherwin Alumina, and American Sentinel University.

Mr. Smith is currently co-owner and Vice President of Ephektiv, a multi-discipline business performance consultancy specialized in driving performance through employee engagement.  The firm has developed and manages proven proprietary methodologies for mature and start-up organizations needing a scalable, manageable approach to executing strategy, developing leaders, cultivating a culture of performance, and managing a strong brand.

Previously, Mr. Smith founded and operated Systemic, LLC., a multi-discipline business performance consultancy specializing in strategy development, strategic messaging, and rapid launch and growth management of start-up organizations. To date, Systemic has helped an Oil and Gas engineering start-up grow from 15 employees and annual revenue of $600,000 USD to over 100 employees and over $24 million in only five years. Systemic has also supported this client in launching three separate subsidiaries all requiring different business and brand strategies. Other Systemic clients include Online Universities, Outdoor Adventure Specialists, Retail Personal Fitness, Corporate Recruiting, Virtual Events Management, and numerous Engineering and Energy organizations.

Mr. Smith has developed and manages proven proprietary methodologies for Lean start-up organizations and any company needing scalable, manageable strategic messaging development and management solutions. The MessageLab™ is a strategic messaging methodology that lets organizations build, manage and scale integrated core messaging that supports any communications needed for any part of the organization, internally and externally. The Systemic LaunchLab is a rapid strategy and communications methodology for jumpstarting an organization with the key components of mission, vision, values, identity, brand standards, core messaging, web and social media, and print media.

In addition to Systemic, LLC., Kevin was also a managing partner in Tosan, Inc., an organizational effectiveness consultancy specializing in helping global power generation and transmission and distribution clients to build performance cultures in support of strategic deployment.

In working with Tosan, Mr. Smith leveraged the MessageLab™ to assist with enterprise internal communications in addition to strategy development and deployment. Mr. Smith also consults with Tosan clients in supporting strategic culture change, leadership assessment and planning and increasing organizational accountability and sustained performance.

Former roles for Mr. Smith included Director of Global Marketing, Director of Brand, and Director of Internal Communications for global fortune 500 organizations, start-ups and creative agencies. In these roles, Kevin pioneered and implemented scalable brand management systems, internal branding strategies, social media strategy development and execution, strategic messaging, and content marketing.

Kevin attended undergraduate college at the University of Arizona where he received a bachelor of fine arts (BFA) in Film and Media Production and Marketing. Mr. Smith also has a Masters of Science in Organizational Development and Management (MSM) from Regis University in Denver, Colorado.

Kevin lives with his wife, two sons and a golden retriever in downtown Denver Colorado.

Cynthia Marquardt
Vice President
Mike Marquardt
Creative Director

Mike Marquardt has over 14 years of experience in graphic design, website design and marketing. He worked as the lead designer for Tosan Inc for 12 years before taking a new role as the creative director with the merger of Tosan Inc. and Systemic. Mike played a critical role in the  development of the current brand for Ephektiv and now oversees the creative direction for the company.

Through the years working with Tosan Mike also gained great knowledge and skills regarding leadership development as well extensive training  in Leadership Assessment tools.

When not working Mike enjoys time with his family, traveling the Caribbean, skiing, playing soccer and coaching a youth soccer team.


Ephektiv is the result of a merger between Tosan, Inc. and Systemic LLC, two different organizations that have been collaborating closely for nearly 20 years.


Together we are now able to more seamlessly present the interconnected solutions that we’ve come to see as valuable to our various clients over the past two decades.

Mr. Smith first went to work as the marketing lead for Mr. Marquardt’s earlier company, Being First, Inc. Over the years, the two collaborated in various capacities, helping Tosan’s clients leverage communications and branding solutions to help drive organizational change and uncover new leadership and process improvement opportunities. Today, Ephektiv helps companies succeed by linking these often disparate disciplines—communication and organizational development—that we believe are needed for achieving and sustaining business goals through a culture of engaged employees.


Tosan History Overview

Tosan was founded by Martin Marquardt in 2000 and consistently delivered fit-for-purpose organizational effectiveness solutions primarily in the Energy and Manufacturing sectors. Tosan’s significant understanding of power generation, transmission and distribution helped the firm to directly support clients’ strategic business objectives through the engagement of their workforces in the pursuit of safety, quality, and sustained performance.


Systemic History Overview

Systemic was founded by Kevin Smith in 2010. This strategy and branding consultancy leveraged Mr. Smith’s 20 years experience in agency and in-house marketing, brand, communications, and strategy development. Systemic’s clients included oil and gas engineering firms, online universities, as well as key engagements with IBM, Ogilvy, and various startups.

Ephektiv – There’s a better way… Strategy, Leadership, Culture, Brand.

If it sounds different, it’s because it is.