As the President of Ephektiv, Martin Marquardt specializes in designing and implementing large system improvement projects in established businesses or in the launching of new organizations. Over the past thirty years, he has focused on assisting national and international clients to manage systemic change (including clarifying strategic direction), structural redesign, culture change, mergers, leadership assessment and development, and employee involvement and development.
As the owner of Ephektiv, and his previous organizational development firm Tosan, Martin has worked collaboratively with the senior leaders of nuclear power plants and electric utilities to develop and implement an overall change strategy to transform their performance through culture change, leadership assessment and development, and employee development and engagement. Throughout this time period, these companies have changed their cultures and improved from bottom quartile to top quartile industry performers. Martin has assisted the nuclear industry in identifying the optimal culture and leadership behaviors for high reliability organizations. Relatedly, Mr. Marquardt has been a presenter at Power Gen, Fossil Gen, American Nuclear Society Utility Working Conference, Nuclear Engineering Institute, Utility Service Alliance, the Institute for Nuclear Power Organizations, OD Net, and the Conference Board.
Mr. Marquardt created the powerful experiential training series for leaders entitled “Managing Your Culture.” Martin has personally delivered this program to over 1,500 leaders from Chief Executive Officers to supervisors. He has developed numerous other leadership development workshops including, “Accountability and Coaching,” “Achieving Excellence: The Constructive Leader,” “Frontline Leadership” and “The Great Build Off Simulation.”
Prior to founding Tosan, Inc., Martin Marquardt was VP and the Senior Consultant at Being First Inc. (BFI). At BFI Martin researched, co-authored and taught organizational change leaders “the most comprehensive change management process in the field,” as lauded by Deloitte & Touche. In addition, he provided change management consulting and leadership development services to various corporations and government agencies.
Before joining BFI, Martin founded and ran Directional Management, Inc., an organizational development consulting firm. Previously Martin served as Director of Organizational Development for US West where he supported the merger of three AT&T Operating Companies and new start-up ventures. During his tenure within AT&T operating companies, Martin held additional management positions in training, customer service and marketing. Martin holds certifications in the Human Synergistics’ assessment instruments.
His professional development has included the AT&T Leadership Development and Organizational Development Training Program, Organization Development programs from NTL and University Associates, and “Managing Complex Change” certification at BFI. Mr. Marquardt is a member of the national Organization Development Network. He completed his undergraduate work at Northern State College.
Kevin Smith has over 20 years of experience in strategic marketing, branding, strategy development, and organizational effectiveness. This knowledge and skill set was built in agency, corporate, entrepreneurial and consultative environments working across a variety of business-to-business and business-to-consumer sectors. In industries such as technology, telecommunication, energy, health and wellness, engineering, and consumer sporting goods, Mr. Smith has worked with such organizations as IBM, Sun Microsystems, Ogilvy, Qwest Communications, Teletech, CH2M HILL, Pennsylvania Power and Light, Sherwin Alumina, and American Sentinel University.
Mr. Smith is currently co-owner and Vice President of Ephektiv, a multi-discipline business performance consultancy specialized in driving performance through employee engagement. The firm has developed and manages proven proprietary methodologies for mature and start-up organizations needing a scalable, manageable approach to executing strategy, developing leaders, cultivating a culture of performance, and managing a strong brand.
Previously, Mr. Smith founded and operated Systemic, LLC., a multi-discipline business performance consultancy specializing in strategy development, strategic messaging, and rapid launch and growth management of start-up organizations. To date, Systemic has helped an Oil and Gas engineering start-up grow from 15 employees and annual revenue of $600,000 USD to over 100 employees and over $24 million in only five years. Systemic has also supported this client in launching three separate subsidiaries all requiring different business and brand strategies. Other Systemic clients include Online Universities, Outdoor Adventure Specialists, Retail Personal Fitness, Corporate Recruiting, Virtual Events Management, and numerous Engineering and Energy organizations.
Mr. Smith has developed and manages proven proprietary methodologies for Lean start-up organizations and any company needing scalable, manageable strategic messaging development and management solutions. The MessageLab™ is a strategic messaging methodology that lets organizations build, manage and scale integrated core messaging that supports any communications needed for any part of the organization, internally and externally. The Systemic LaunchLab is a rapid strategy and communications methodology for jumpstarting an organization with the key components of mission, vision, values, identity, brand standards, core messaging, web and social media, and print media.
In addition to Systemic, LLC., Kevin was also a managing partner in Tosan, Inc., an organizational effectiveness consultancy specializing in helping global power generation and transmission and distribution clients to build performance cultures in support of strategic deployment.
In working with Tosan, Mr. Smith leveraged the MessageLab™ to assist with enterprise internal communications in addition to strategy development and deployment. Mr. Smith also consults with Tosan clients in supporting strategic culture change, leadership assessment and planning and increasing organizational accountability and sustained performance.
Former roles for Mr. Smith included Director of Global Marketing, Director of Brand, and Director of Internal Communications for global fortune 500 organizations, start-ups and creative agencies. In these roles, Kevin pioneered and implemented scalable brand management systems, internal branding strategies, social media strategy development and execution, strategic messaging, and content marketing.
Kevin attended undergraduate college at the University of Arizona where he received a bachelor of fine arts (BFA) in Film and Media Production and Marketing. Mr. Smith also has a Masters of Science in Organizational Development and Management (MSM) from Regis University in Denver, Colorado.
Kevin lives with his wife, two sons and a golden retriever in downtown Denver Colorado.
Mike Marquardt has over 14 years of experience in graphic design, website design and marketing. He worked as the lead designer for Tosan Inc for 12 years before taking a new role as the creative director with the merger of Tosan Inc. and Systemic. Mike played a critical role in the development of the current brand for Ephektiv and now oversees the creative direction for the company.
Through the years working with Tosan Mike also gained great knowledge and skills regarding leadership development as well extensive training in Leadership Assessment tools.
When not working Mike enjoys time with his family, traveling the Caribbean, skiing, playing soccer and coaching a youth soccer team.
Together we are now able to more seamlessly present the interconnected solutions that we’ve come to see as valuable to our various clients over the past two decades.
Mr. Smith first went to work as the marketing lead for Mr. Marquardt’s earlier company, Being First, Inc. Over the years, the two collaborated in various capacities, helping Tosan’s clients leverage communications and branding solutions to help drive organizational change and uncover new leadership and process improvement opportunities. Today, Ephektiv helps companies succeed by linking these often disparate disciplines—communication and organizational development—that we believe are needed for achieving and sustaining business goals through a culture of engaged employees.
Tosan was founded by Martin Marquardt in 2000 and consistently delivered fit-for-purpose organizational effectiveness solutions primarily in the Energy and Manufacturing sectors. Tosan’s significant understanding of power generation, transmission and distribution helped the firm to directly support clients’ strategic business objectives through the engagement of their workforces in the pursuit of safety, quality, and sustained performance.
Systemic was founded by Kevin Smith in 2010. This strategy and branding consultancy leveraged Mr. Smith’s 20 years experience in agency and in-house marketing, brand, communications, and strategy development. Systemic’s clients included oil and gas engineering firms, online universities, as well as key engagements with IBM, Ogilvy, and various startups.