Social and Multi Media
Ephektiv believes that social media is not magic. It is not a new and anamorphic communications technique that only millennials can deploy and manage. Social media as part of existing communications strategies is no different than the addition of television or radio to print decades ago. It is an additional medium, consumed by a certain audience group in certain ways and locations, that needs to be considered when building your marketing mix.
As for video and animation, we know live in an era where it is so easy to produce visual content, that the masses, consumer and business, now expect some aspect of your story to exist in moving visual media. Not filling this channel is leaving a key aspect of the brand supply chain missing.