Message Lab


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Message Lab

The Message Lab

The Ephektiv Message Lab is a core messaging methodology born out of necessity to provide a deployable, scalable and repeatable approach to messaging any topic, from simple to complex, in a way that supports all brand supply change communications to originate from a single, strategically aligned, well-articulated foundational source.

 

Message Labs leverage the development of MessageMaps that define any given topic with a set rule set that provides core strategic content support communications ranging from Twitter Tweets to full blown whitepapers. The deepest value however comes from the team alignment generated in developing the MessageMap to aid in consistent message advocacy and voice.